What I Do
I help organisations bring clarity and intention to their products, shaping the experiences, structures, systems, and direction needed to create meaningful, cohesive outcomes for customers and teams.

Some of my previous projects and clients include
Mews Huge Ticketmaster USwitch SkinRocks Chelsea FC HSBC STRYDE

How I Work
I balance leadership with hands-on design - working closely with partners across disciplines to guide direction, strengthen ways of working, and deliver thoughtful, scalable product experiences that support long-term growth.